About Kerry

For over 20 years, Kerry Rupp has launched, developed and grown startup companies and new lines of business for established firms.
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Kerry's core services areas are Strategy, Business Development, Innovation, Venture and Economic Development.


In addition to consulting, Kerry is a General Partner at True Wealth Ventures, an early-stage venture capital fund investing in women-led businesses in the sustainable consumer and consumer health sectors. She is also a nationally-certified instructor for the National Science Foundation’s Innovation Corps (I-Corps) program, helping university-based teams to commercialize their science and technology research. She is an active startup coach who is asked to judge at startup competitions nationwide and is a frequent speaker on entrepreneurship, innovation and early-stage investing. She serves as a mentor at Capital Factory, on the Advisory Panel of the Texas Health Catalyst program at Dell Medical School, and on the Steering Committee for Women@Austin, an organization focused on making Austin the best place to be a woman entrepreneur. She is also a board director for BrainCheck and VidaFuel and a board observer for Ocean Approved, three of True Wealth Ventures’ portfolio companies.


Previously, Kerry was CEO at DreamIt, a Top Ten US startup accelerator and early-stage venture fund, where she was directly involved with the launch of over 150 companies. During her 5-year tenure with DreamIt, she grew its programs to five cities, raised a $20M follow-on fund, and initiated the DreamIt Access (minority entrepreneur), DreamIt Athena (female entrepreneur), and DreamIt Health programs.


Before DreamIt, Kerry was herself the founder of an online travel service, Holiday Golightly, which organized unique group travel excursions for women. She has also advised senior executives at Allrecipes.com, ReadersDigest, LexisNexis, Payscale, and Taleo on stategy, business development and marketing. She has held Vice President level positions at AllRecipes.com, Jobster, Classmates.com and LexisNexis. Kerry began her career as a consultant with McKinsey and Andersen Consulting (now Accenture).


Kerry holds an MBA from Harvard Business School and a BA in Biology from Duke University. In addition to her startup ecosystem service, she sits on the board of the Texas 4000 for Cancer. She is an avid adventurer that has visited over 50 countries and all 50 US states. 


For more details, see www.linkedin.com/in/kerryrupp.